Stackin’
Stackin’ is a mobile app designed to boost peoples’ financial wellness. I developed end-to-end marketing campaigns, and branded content to acquire, engage, and retain users.
Examples of work
Client
Stackin’
Year
3/2022-11/2022
I revamped brand guidelines, established writing tone, and produced copy for email, web, and in-app pages.
I measured and tested lifecycle canvases, tracking multiple conversion metrics, to establish the success of campaigns.
I created user lifecycle journeys—utilizing email, push notifications, and in-app messaging—in Braze, testing and modifying copy and CTAs for optimal engagement.
I wrote press releases to share the app launch and partnerships with tech news sites.